Government Certification-Ready: To Be or Not to Be?
When mapping out capture strategies for new prospective clients we are often told “Oh, yes, we’ve got certifications. We’re good there.” When we dig just a bit deeper, we often find that too many companies are actually missing the mark when it comes to certification opportunities. Some companies are quite articulate in expressing their basic awareness of certification advantages, but continue to fail at, or defer launching a strategy to turn the awareness into active assets. Other companies with great products and service solutions, feel they have a bank of acquired certifications, but shelved and only sounding good to reflect on.
Certification as assets
We have clients that we’ve helped to grow to understand certifications as assets. After being walked through the process of securing their 8a Certification, they experience targeted ROI by especially banking on opportunities that are set aside by US federal government agencies.
Other clients whom we’ve helped acquire GSA certification, enjoy expanded access to forthcoming opportunities. They are better prepared with partnering agreements beforehand and can respond to opportunities with advanced capability. With them we can be more aggressive with directing complex, yet more lucrative opportunities.
Federal, State & County Certifications
Certifications are not simply handouts and labeled entitlements. Government is especially sensitive that certification designations are intended to even the playing field so that all innovations can be aggressively presented. State and county certifications such as those identifying minority, women and disadvantaged solution owners, helps with a few more scoring marks during proposal response evaluations. So, the serious play only starts when you can say you’ve qualified to hold any certification.
Whether it’s GSA-70, SBA8A, ADA508, CMMC, DBE, MBE or any other federal, or state and local certifications, Vendorship encourages you to join hands with a consulting and business development firm that will help you sell the fact that you are seriously prepared and that you know how to use certification advantages.
The Vendorship Journey is powered by more than 65 years of high-level executive government management, procurement and appropriations experience to better position any company, large or small, to sustain valuable longer-term partnerships with government to satisfy the shifting dynamics of constituent need.
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